ITviec.com is the leading IT job portal in Vietnam. We have helped hundreds thousands of IT professionals advance their careers, and over ten thousand companies find great talents. Our vision and mission is to “Excite The IT In Vietnam by Great Hiring” and “Create A Place For IT People To Advance Their Careers”.

We are seeking a Marketing Manager to lead ITviec’s integrated marketing strategy that drives Brand Growth, Community Engagement, and Platform Growth. This role combines brand leadership, digital performance management, and service commercialization, ensuring ITviec’s marketing efforts translate into measurable business impact and long-term brand equity.

Your main duties and responsibilities

Brand Strategy & Positioning (40%)

• Build and sustain ITviec’s brand identity, ensuring all communications consistently reflect our mission, archetype and tone of voice.

• Develop annual brand strategy aligned with ITviec’s Vision 2030.

• Oversee creative campaigns that increase brand awareness, emotional connection, and recall.

• Monitor brand performance through awareness, sentiment, and engagement KPIs.

Community Engagement & Events (30%)

• Develop annual strategy for ITviec’s Community programs and platforms.

• Plan and deliver online/offline events that build trust and engagement among IT professionals and employers.

• Encourage user-generated content (UGC) and collaborate with influencers, other communities or tech leaders to foster authentic interaction.

• Measure community growth, event satisfaction, and user advocacy impact.

Digital Platform & Asset Growth (15%)

• Oversee the growth and optimization of ITviec’s digital assets: Website, Blog, App, Content Hub, Segment Landing Pages, etc.

• Collaborate with Product and Development teams to enhance platform engagement (MQUP, MAU, Login, Signup, etc).

• Oversee data tracking, analytics, and marketing automation tools (e.g., GA4, CRM, or Looker Studio) to measure marketing impact.

• Align content strategy and performance campaigns with business goals.

Employer Branding Services & Revenue (15%)

• Co-develop Employer Branding service products (Sponsored Blogs, Interview Videos, Best IT Companies campaigns) with Sales and Product team.

• Oversee the Communication Design for Product Launches.

• Oversee marketing activities that generate B2B leads and new service demand.

• Evaluate deliverables ROI and client satisfaction to improve pricing, packaging, and delivery.

Leadership & Collaboration

• Lead and mentor a multi-functional Marketing team (Digital Marketing, Content, Design, Growth, Market Research, Community). Supported by senior MKT specialists in Performance, Content, and Growth.

• Foster collaboration across Product, Sales, and CLT teams to align strategies and KPIs.

• Manage external vendors and partners for creative production, events, and media.

• Encourage a data-informed, creative, and ownership-driven team culture.

• Plan, propose and report for Annual Marketing Strategy, Budgeting with clear outcomes.

Department: Marketing

Team Size: 10

Reports to: General Director

Location: Ho Chi Minh City, Vietnam

Employment Type: Full-time

Requirements

Experience & Track record

• 7–10 years of marketing experience, with at least 3 years in leadership or managerial roles within internet business, HR tech, SaaS, or digital-led service platforms (recruitment, fintech, edtech).

• Proven success in leading brand or community campaigns with measurable outcomes in engagement or revenue.

• Strong analytical mindset with familiarity in data tracking and performance tools (GA4, BigQuery, Looker Studio, CRM, etc).

• Strong understanding of how digital products and platforms operate — including user journey, funnels, product lifecycle, and growth loops.

• Excellent communication and writing skills, in both Vietnamese and English.

• Creative, structured, and confident in leading multi-functional teams and cross-department initiatives.

Preferred Qualities

• A builder’s mindset — you don’t just market, you shape ecosystems and create long-term brand value.

• Ability to translate creativity into measurable business impact through data-informed decisions.

• Passionate about producing high-quality work with speed, clarity, and sustainability.

• Comfortable working with data, experimentation, and cross-functional collaboration.

• Genuine curiosity for people, tech, and growth.

• You balance creativity and commercial sense, every campaign has a clear ROI.

• You thrive in fast-moving, AI-booming environments and can lead both creative and data-driven conversations.

Benefits

We have a fun, straight talk, action oriented and transparent culture. We call our employees "VIPs" because each of our people is a Very Important Person.

Our benefits for VIPs:

• 13th month salary

• Attractive paid leave every year

• Salary increase twice per year: April & October

• Yearly health check-up

• Hybrid working model: 1 day to work from home per week

• Shorter working hours: 8:30 AM - 5:00 PM (1:30 hour for lunch)

• Laptop and screen provided

• Quarterly team building budget

• Yearly company trip (inside & outside Vietnam)

• Gifts on special occasions: Mid-autumn, Christmas, Tet holiday…

• Lunch allowance; Free fruits, snacks & parking fee

• Full insurances regarding to Labor law

• Special gifts for Old-timers (VIPs works over 5 years)

• Soft skills training & career coaching

• Growth-focused environment